Philly based emerging emcee Drusef drops the visual for his previously released single “The Storm”. The Double-A produced cut has a summer-tinged vibe and it’s also nostalgic in many ways. Drusef, on the other hand, stays sharp with his lyrics and flows. He keeps it relatable on many levels as he breaks down his thoughts with verbal precision over the soulful beat.
The video was directed by Paul Costa who pays close attention to the rapper as he takes the viewer deep into his territory.
The hip-hop shop is an all-encompassing platform for emerging hip-hop acts to showcase their material, get in-depth criticism and much more. It’s run by multi-talented media personality Nick Visco. Check out the details below.
What is The Hip-Hop Shop?
The Hip Hop Shop is a place where all talent is welcome in showcasing their underground music that wouldn’t normally get a look from the mainstream world. During my time in school, I had the privilege in conducting various interviews with both local artists and industry heavyweights such as Charlemagne Tha God, PnB Rock, Lil Uzi Vert, DJ Envy and the cast of Shoboy in the Morning on 92.3 AMP Radio. Since graduation in 2017, I moved the production over to MSP Waves Radio; a free streaming service which airs on the Discord App. The show airs every Thursday night from 7-9PM EST.
Facebook Live Original Series, The Underground Music Mix
Over the last year, things have been tough in trying to find a full-time position in the field. It forced me to think outside the box and figure out another way to attain my dream. During this time I accepted the fact that I had to be present on all social media platforms, including Facebook and most importantly, Facebook Live where The Underground Music Mix was born! On the show, my viewers submit their original music to my email in hopes that it is featured on the stream. If played, both I and the live audience rate the song on a scale from 1-5, while also providing in-depth critique to help the artist improve their song. The Underground Music Mix’s goal is to help shine a light on the various artists struggling to make their dreams a reality here on Facebook.
Yes, I Also Conduct Interviews
I take pride in my interviews for their depth and ability to help connect my audience with new talent. Often times, people overlook what they don’t know and this is why so many underground artists fail before they even start. The key is to connect with an audience on a level that goes beyond music, but how is this achieved? Conversation, that’s how. With the right questions, you can bring out the best in the individual. This is what helps them connect which in turn, provides a larger fanbase.
Even on the ‘underrated’ list, !MAYDAY! continues to create billboard hits celebrated worldwide. The group is a rarity and known for their Hip-Hop and Reggae infused flows and cadences, that are embraced by a variety of music genres. The latest single “Run Up” features Tech N9ne and although the track is one to ride around and cruise to the message is a poignant one.
!MAYDAY! brings awareness to naive eyes; beware of hustlers once the sun goes down or you might get “run up.” Lyrically they break down the street manual even sharing insight on color consciousness regarding clothing. Tech N9ne amplifies the message with combustible bars declaring no lightweights allowed! The chemistry between the two is incomparable and sets the tone for an on repeat dance-hall meets the street anthem.
Younger generation artist Loka Luca releases visuals for his toilsome single “Shadows”, produced by Torgot A and directed by RTC Visuals. Luca addresses the struggles he faces that include overwhelming thoughts of a personal genocide and monsters with familiar faces. He describes the turmoil of attempting to be true to himself and God while numbing his pain. It’s both refreshing and nostalgic to hear a young emcee shed light on topics a nation struggles with. The arrangements of hypnotic and somber beats lure listeners in to confront what’s lurking through “Shadows.”
KC Makes Music makes a grand entry with his newest song “Powerful” and its accompanying visuals. Just as the title says, KC Makes Music delivers a poignant, passionate flow over an anthemic/triumphant soundscape. He doesn’t waste time letting the listener know just how much passion he has for this music regardless of all the hurdles and struggles he is going through. He doesn’t shy away from his past and puts it all on wax. Overcoming addiction and mental health issues are a part of KC’s story. The way he weaves his experiences into his lyrical content creates an optimistic vibe that most anyone can relate.
The story so far: For the past two years, KC has been in the studio, writing, networking and expanding his knowledge of the business. In February 2018, KC was well received as he performed live at Gathering of the Artists: A Fundraising Event for Locks of Love, in New Haven, Connecticut. He looks forward to continuing to express his rhetoric, both live and through various media sources. As of November 10, 2018, he is releasing his debut album, Powerless, featuring his single, “All Good Things”.
Joy is something we all try to find in every day. At times, its located in painfully apparent places. Sometimes, its qualities are more elusive and need to be dug up from overlooked nooks and crannies. At the end of the day, joy is always found in things that are internal and eternal.
James Gardin continues his undefeated streak as The World’s Most Encouraging Rapper™ and reconvenes with his longtime collaborator TheyCallMeHeat. The result is a fresh new single to help people get through their big, medium and small sads. This song is a funky, danceable number that has the soundscape of a Hip Hop spaghetti western. Think joyful, joyful Lord we adore thee meets ambidextrous diddy bop and infectious nod.
Available now via Illect Recordings.
Directed and shot by Victor Manuel Edited by D’kwon Guerrero Choreography by The iDream Dancers
TMF member Notion celebrates his birthday today with the release of a short gem titled “Just A Little Notion (Interlude)”. The emcee/producer gets busy on the microphone while Toronto-based producer Egward sets up the perfect soulful backdrop to kick off the vibes. “Notion Island Vol. 1” is a soulful journey through the last 18 months since Notion’s debut album “Heart On My Sleeve“, and this first visual acts more as a teaser than a full-length video.
The visuals are handled once again by their longtime collaborator Richard Bastarache for Richard Bastarache Films. “Just A Little Notion (Interlude)” is a precursor to his upcoming project Notion Island Vol. 1 which will be out on the 30th of November.
San Jose, California based rapper/producer who goes by the moniker Chow Mane displays a down to Earth personality on his new song “Ever Since”. Lyrically he keeps it light and playful on the track. The track is a slight departure from his previous releases( etc “Mooncakes”). The beat here is mellow and bouncy adding that fun-filled vibe to the entire song.
The visual was shot in the Berkeley Botanical Gardens which boasts one of the biggest selection of greenery from around the globe. This makes for a very organic and surreal aesthetic.
Bio: Chow Mane, born Charles Yan, is a Chinese American rapper/producer from San Jose, California. In October 2017, he released his debut EP, Mooncakes , which has been considered a landmark release in the Asian American hip-hop community. He has performed dozens of concerts and events across California, and has just released a mixtape titled “Rush Hour, with fellow Forever New Nation member Jordan Garrett .
Exmiranda is not new to TWIB and she is back again with some unique vibes. On her latest song titled “Relaxation Therapy”, she focuses on peace on mind on many levels. Over a dreamy, surreal soundscape she takes the listener deep into a trancelike state where negativity has no say or place.
The visual is pretty slick too and the animation is super cool and conceptual. Exmiranda is depicted as a supernatural being fighting negative creatures (literally) in one scene and in another, she is cruising the skies and even gets to meet the legendary Lando Calrissian. This is dope from start to finish so hit the play button and get familiar.
South London R’n’B/TrapSoul artist VALNTNA is moving on from the past in her new record titled “Foolish Ways”. Armed with an expressive, deep vocal tone, the upcoming singer showcases her alluring style tinged with spiritually on the new song.
The visual for “Foolish Ways” was crafted by Simon Aukes (of ‘Shiro’s Story’ fame) who helps bring the song to life with a very vivid depiction of the artist. He helps capture Valntna in a powerful yet exposed vulnerable state as she walks you through a reflection of a time when feeling lost within one’s self and the trials and tribulations that took place during the journey of finding one’s way through.
Currently working on a body of work, the release of her new single “Foolish Ways” is a precursor of what to come of her second single set for release Early 2019.